Wednesday, November 14, 2007

A letter to the Program Director of 105.7, WROR

Mr. West,

Let me first say that I listen to WROR at home because I like some of the music that is played - in particular the Beatles at 9 and 12.

As yours is the only station apart from FM Talk that my place of employment gets any reception for in the basement, we play WROR all day long on our store's loudspeakers. I know that somebody far higher up the Greater Media ladder, likely someone who doesn't even live in the city of Boston, made some decision back in June that WROR would play Christmas music before it is socially acceptable - that is to say before Thanksgiving, even. So I'm not even going to touch that one.

My complaint is this: of all the Christmas songs out there, is it really necessary to repeat so many throughout the day? I'd heard three renditions of "Frosty the Snowman" by 2pm today. In the space of 10 minutes, WROR played the same song twice ("I Saw Mommy Kissing Santa Claus" - by the Ronettes at 4:17 and by John Mellencamp at 4:25)! I heard that ridiculously high-pitched song from "Mame" - "We Need a Little Christmas" - twice today as well. I'm pretty sure that wasn't even a different artist.

This is driving me crazy. I'd turn the radio off, or change the station, but as I said, WROR is all we've got. And if you want your target demographic to be listening more, you should give them more [variety] to listen to.


Jessica Mullen
Boston, MA


Rose said...

Um, "We Need a Little Christmas" is a very important song, thank you very much.

Christophe said...

Seems like you're not the only one to think it's too early for Christmas adverstising ;)